Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and along with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra which are available as a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very prominent role in commercializing British sport. This channel has also been instrumental in making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking an exclusive sports channel in the beginning. Sports programs were transmitted sometimes by this channel but rather than introducing a sports channel of their own, Sky Television made a decision to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.
British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be located on the SES Astra platform.
Sky Sports quickly turned out to be just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, it was the second channel in the Sky system which was encrypted via the Video Crypt system. Though Sky Sports started out by broadcasting sports including golf and rugby, it soon obtained the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports became the most favored sports channel following a acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for the period of five years.
Sky Sports also manages Sky Sports news, the Round-the-clock sports news channel which was launched in 1998. The design of this news channel was overhauled during 2007. It was just in time with the football season. Although the main structure of presentation was maintained, the color displays of the information box, the ticker towards the bottom of the screen and the breaking news ticker were changed. A new studio, new theme tune and new title sequences were additionally a portion of the revamping. Nevertheless the broadcasting format continued to be at a 4:3 and failed to get up-graded to the Widescreen 16:9 formats.
Till date Sky Sports is related more with football than with every other sports. It is perhaps due to this reason why this channel does tend to experience some decrease in viewership during the summers when no football is played.